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Yesterday, Virgin announced the release of Richard Branson's latest book: Screw Business as Usual. It sums up in one title the opportunity business has to take advantage of the uncertainty and use it to innovate and create using change as the vehicle rather than the adrenline rush that keeps people busy but feeling confused because we are now making up the new rules that guide the role of business. We had better become clear on what we want to be creating rather than what we don't want.

Virgin Unite

Hi Dawna, thanks for mentioning Screw Business as Usual on your website.

The Virgin Unite Team.

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Fantastic post, if everyone could improve their development effort like this, then we would be out of business. Good thing for us that you are the exception to the rule :)

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The emotional fluency and currency that enables quality high performing relationships define, in each synapse of interaction, the company's culture.

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