I have attended a lot of panels, forums, and networking events where there has been much talk about food, water or energy security wrapped around the vision of sustainability. Yet governments, as Rio 2012 has reminded us, are slow to catch on to the need for a diversification of energy supply. Perhaps the concept is overwhelming?
No need for that according to author, Jeremy Rifkin whose latest book "The Third Industrial Revolution" profiles how countries can develop a national energy strategy. To serve national energy strategy or global for that matter, in five steps here are the pillars of the TIR:
(Excerpt from page 37)
"1. shifting to renewable energy;
2. transforming the building sotck of every ocntinent into mircor-power planst to collect renewable energies on site;
3. deploying hydrogen and other storage technologies in every building & throughout the infrastructure to store intermittent energies;
4. using Internet technology to transform the power grid of every continent into an energy-sharing intergrid that acts just like the Internet (when millions of buildings are generating a small amount of energy locally on site, they can sell surplus back to teh grid and share electricity with their continental neighbors);
5. transitioning the transport fleet to electric plug-in and fuel cell vehicles that can buy and sell electricity on a smart, continental, interactive power grid. "
When I mention the idea of demand exceeding supply to small business owners there is some rolling of the eyes and comment around being grateful someone else is thinking about these issues. But when the price of fuel costs soar and their businesss is suffering the cost of short term thinking it will be a bit late to make the adjustment. There is real value in thinking long term while focusing in the present simultaneously. That means a change in thinking; a shift in mindset.
A recent article in Fast Company magazine profiled the work of Matthew Schmidt, Assistant Professor, Political Science, School of Advance Military Studies who notes: "The tendency in any organization is to look for the fives steps to do anything andmake it a system. But that's not how to look at a complex world. What does it take to develop a strategic thinker?"
Strategic thinkers are needed in government and business. There are many who would claim to be in that category but what strategic thinking means in a complex and uncertain world is completely different to what it mean five or ten years ago. Now, as Rifkin points out, it is the need for a compelling narrative that successfully strings the pieces into a meaningful strand that entrepreneurs and small business owners, as well as big business, can see as opportunity.
Investors spot places where energy costs are low, amongst other factors, yet local governments fail to capitalize on the cost savings of energy and waste management efficiencies.There is no reason why homeowners cannot jump in and lead the way to citizen lead change by working with pillar number one and then setting themselves up to sell back into the grid.
There is a lot of opportunity being left on the table... and not just at Rio 2012.