It is easy when you are in the day to day of business to forget that things are inter-related. To get started with making the link between bees and business lets start with the king of comedy, Eddie Izzard.
Now for a more sobering thought. Next time you are munching your lunch consider that one out of every three mouthfuls you can thank the bees for producing. Some food products would disappear without bees to pollinate the food the cows eat which in turn... you get the picture? However, bee populations are declining for a series of reasons most notably their vulnerability to disease. Albert Einstein is quoted as saying, "If the honeybee becomes extinct, mankind will follow in four years."
Back to business. Outside of the need to eat, consider food production and distribution as a strategic issue that impacts society as a whole. Consider also that if people, consumers, are preoccupied with meeting basic needs, they won't be entertaining notions of purchasing grander goods and services. The inter-relatedness of all things is not a vague biological ecosystem concept with little to no relevance to business. It is integral to shaping the context and driving forces that business operates within, customers and consumer decision-making and quality of life and as a consequence, the very viability of the economy and economic sustainability. The little things that can be so easily dismissed are the very things we rely on for our basic survival. Food for thought don't you think?
