The 11th Hour Documentary

Leonardo De Caprio's doc film is out in LA at least, opening in Canada next week. It presents a sobering reminder of the impact that the human species has had on the planet in a very short period of time and makes the imperative for change exceptionally clear.

The film follows An Inconvenient Truth which was instrumental in elevating broader awareness of global warming and its impact. The conscious revolution is underway.

My friend and colleague Cory Herter and Joshua Wenner of A Perfect Wave have recognized that there are many people now engaging in intentional acts and have set up a website called www.consciousrevolution.com It should be launched sometime this week.

The question still remains: What role will business play in charting a future with hope?  Market forces run on greed and a psychopathic nature, as The Corporation documented, must change. There are some great companies doing great things yet there are also huge companies operating on ancient mindsets totally out of touch with the world forces and often with their own employees. I have met many people; most are ex-corporate turned entrepreneur and show no interest in returning.

What will it take for big business to see that there is a different reality emerging...one that requires expanding the definition of profit to include contribution to community? Any observations?