World Cup Fever, Passion, and Productivity
It is amazing and wonderful to see how many more people have gotten caught up in World Cup fever than ever before...certainly in Canada. For example in 1998, the average Canadian weekday audience was 259,000. The first round of the tournament TSN''s top weekday audience was 842,000 for the Brazil/Croatia game (Globe and Mail, June 21st). The achievement and respect of Ghana and Cote d'Ivoire for their performance empowers their entire country as their teams return home to a heroes welcome. And so they should...
What does this mean to business? Business responses vary. Media coverage varies from detailing the loss of productivity in the billions in the U.K. to IBM's software lab in Canada piping every televised match to the computers of their 2000 workers.
Different responses reveal the different focus of employers. In the spirit of 'If you can't fight them join them', employers gain through employee retention (work-life balance), building morale and company loyalty and using soccer as a focal point for socializing and strengthening communication between workers who might not normally communicate with each other. The global migration of workers introduces cultural/social values that coalesce around soccer.
The other side of being proactive is resignation and the view that the whole thing distracts from more important business. With technology, employees don't need the approval of their employees. Workplaces viewing the World Cup as a distraction from productivity will create friction between those who care and those who might care less. Workplaces are all about the whole person now, not about part of them. The workplace and space that gets that employees perform well when this is recognized...win.
Performance-wise, an article in the New York Times dated May 7, 2006, pointed out that elite soccer players are more likely to have been born in the earlier months of the year rather than later. The question that Anders Ericsson, from Florida State University, asks is: 'When someone is very good at a given thing, what is it that actually makes him good?' His conclusion is deliberate practice, which could also be thought of as intentional practise, 'of setting specific goals, obtaining immediate feedback, and concentrating as much on technique as on outcome.' Ericsson's team of colleagues will publish the 'Cambridge Handbook of Expertise and Expert Performance' in which they assert that expert performers are made, not born. "I think the most general claim here, is that a lot of people believe there are some inherent limits they were born with. But there is surprisingly little hard evidence that anyone could attain any kind of exceptional performance without spending a lot to time perfecting it." The operative word is people believe. Free that belief and you can free limitation. A related conclusion in the article points out that 'when it comes to choosing your life path, do what you love, because if you don't love it you are unlikely to work hard enough to get very good.'
Watch Ronaldinho and the rest of the Brazil squad. Their passion for the game keeps them centered totally on the task of performing the technical skills, where they have mastery, while maintaining vision and focus. Sounds a lot like performance of any kind.
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